By Sarah Pounders
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Focus Lab, one of Savannah’s largest creative studios, was chosen by Marketo to redefine their brand.   In case you are unfamiliar with Marketo, it is a marketing automation software company and was recently acquired by Adobe for $4.75 billion. Focus Lab was tasked with taking Marketo’s 10 year old brand and redefining it with a simple yet loud stance.  The project required Focus Lab to dive deep into discovery & strategy onsite with Marketo’s team to discover their brand’s history and future.  Focus Lab also rebranded the company’s logo, keeping some of its original qualities. In addition to the logo, they created communications materials including a 43 page brand messaging platform document.  One of the most stunning culminations of this project was Focus Lab’s creative production of a custom video.  See the video below (it’s pretty bad ass!) produced by Focus Lab and check out their website or digest to see all the cool projects they are working on!

 

Get the complete story on this amazing rebrand here>>

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